Global EdTech Market: Thematic Analysis — Perspectives from Industry Leaders & VC

April 1, 2022  •   David Pring-Mill

The “Global EdTech Market: Thematic Analysis — Perspectives From Industry Leaders and VC” report is approximately 29,000 words (107 pages). It is arranged into 6 core sections, with each section exploring an important thematic question about the state of EdTech.

This report will provide comprehensive answers to the following key questions:

  • How does EdTech represent an “unbundling” of traditional, analog education?
  • How has EdTech evolved during the pandemic?
  • How do employers perceive EdTech?
  • What’s the role of EdTech in developing or newly industrialized economies?
  • What are some of the weaknesses and opportunities in EdTech?
  • What are different assessments of the market size and growth potential for EdTech?

Key Benefits of This Report

A dozen weaknesses throughout the EdTech industry are identified, most of which could be transformed into opportunities; some call for better tech optimizations, others for more human-centered approaches.

The report is designed to inspire creative, disruptive, and resilience-boosting strategies in the education sector that account for important stakeholders and optimize around meaningful learning outcomes. The research identifies new trends and trajectories in educational technology. It probes the efficacy of pandemic-driven adaptations throughout education.

The analysis illuminates the competitive landscape around the world, major drivers and restraints in the EdTech industry, government regulations and responses, potential usage of emerging technologies, various market segments, and compelling market opportunities.

EdTech innovators and investors can use this report as a tool to save time, sharpen internal decision-making, and develop business strategies that are aligned with changing market dynamics. Educational institutions can reference it to inform their vendor selection or procurement process. Nonprofits and NGOs can use the report to map out the educational opportunities made possible by information technology, along with the associated risks.

The report comprehensively depicts the entrepreneurial and investment perspectives that will shape the market. Major players from around the world serve as case studies. Top EdTech executives were interviewed as part of the primary research process. Their insights and quotes appear throughout the report, categorized by thematic relevance.

The report also surfaces over 80 quantitative insights within its strategically-oriented, highly qualitative structure. This includes an aggregation of potential growth rates and global market sizes in EdTech during the remainder of the decade.

Target Audience

  • educational technology vendors and platforms
  • investors, especially venture capitalists involved in EdTech
  • K-12 education providers
  • higher education institutions
  • education sector consultants
  • corporate training providers or administrators
  • departments of education and policymakers
  • nonprofits and NGOs seeking to expand educational opportunities through IT

Companies Mentioned in This Report

This report has gleaned strategic insights from the statements and activities of EdTech companies and their investors.

EdTech companies mentioned in this report include:

  • Wonderschool
  • MasterClass
  • BYJU’s
  • Unacademy
  • Bloom Institute of Technology (formerly Lambda School)
  • Duolingo
  • Udemy
  • Growth School
  • uLesson
  • Pearson

Venture capital firms mentioned in this report include:

  • Andreessen Horowitz (a16z)
  • Sequoia India (Sequoia Capital)
  • Owl Ventures

Experts interviewed for this report include:

  • KC Estenson, CEO, GoNoodle
  • Dr. R. Kay Green, Founder and CEO, EDesign Consulting
  • Troy Wheeler, President, The Ed-Fi Alliance
  • Beau Neal, Founder and CEO, SYS Education
  • Suren Aloyan, Co-founder and CEO, PopUp EduTech
  • Allen Drennan, Co-founder and Principal, Lumicademy
  • Terry Kim, Founder and CEO, NexGenT Academy
  • Zia Saleem, Co-founder and CEO, Bryt
  • Nancy Langer, CEO, Transact Campus


Policy2050 excels at identifying the strategies and patterns within complex data that is gathered through exhaustive secondary and primary research. This process includes publicly available sources, such as annual reports, academic journals, consumer surveys, trade publications, industry symposia, and podcasts, along with interviews and inputs from a wide network of market experts and internal knowledge. Strategic perspectives are leveraged from across the value chain and from relevant tech vendors causing disruptions or reconfigurations in markets.

Information is filtered and validated through this lens of expertise and scrutiny, or contextualized to expose differences in results and industry disagreements.

Perceptions of current trends, as reflected in reporting, often translate into actions and investments with consequences. The many hyperlinks included throughout this report help to ensure that important figures, strategic statements, and other market characterizations are easily and fully traceable. Executive quotations are sometimes lightly edited for clarity. Infographics and imagery are used to express key concepts and enliven this comprehensive overview where appropriate.

Pandemic-driven EdTech growth was often highly contextualized as a forced adaptation. To sustain high growth rates, EdTech vendors and their investors will have to meaningfully address the concerns raised by stakeholders. Thematic analysis exhaustively identifies, analyzes, organizes, describes, and reports themes to address a range of qualitative research questions. In this case, the complex, technical, and socioeconomic variables of the education sector are illuminated, with potential relevance to EdTech optimizations. These societal considerations and market insights can be referenced as part of educational institutions’ vendor selection or procurement process, or EdTech vendors’ iterative and incremental product development. The clearly identified trends, trajectories, exits, opportunities, and weaknesses across global EdTech can be used to inform or streamline venture capitalists’ deal flow.

Notably, this report draws upon and features 9 expert perspectives — all are top leaders in their respective EdTech companies or organizations.

Media Kit

The EdTech report press release can be found here. The original graphics within this release can be freely used by the news media (including content marketing blogs) with attribution to Additional media materials are available upon request.

Inquiries can be directed to

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