Innovations in Dietary Supplements: Brand Tactics and Consumer Trends (2023-2025)

April 6, 2023  •  David Pring-Mill

The report “Innovations in Dietary Supplements: Brand Tactics and Consumer Trends (2023-2025)” is approximately 16,000 words (62 pages). It provides an analysis of supplement brand tactics, followed by an overview of consumer trends and market dynamics.

Experts in dietary supplements, consumer packaged goods, and nutritional sciences participated in the primary research process of this report. Their insights could help the supplements industry and its investors to better align with current market conditions and public health goals.

This report will provide comprehensive answers to the following questions:

  • How are supplement startups using R&D and personalization to evolve categories?
  • How do strategic partnerships and acquisitions help to establish credibility?
  • What are some of the e-commerce tactics that disruptive supplement brands use?
  • What are some of the health/wellness consumer trends driving growth?
  • How could consumer skepticism and government regulation drive change?
  • What is the range of market size estimates for dietary supplements?

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Target Audience

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Media Kit

The report press release can be found here. An additional detailed version is located here. The infographics included below can be freely used by the news media (including content marketing blogs) with attribution to Additional media materials are available upon request.

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